Let’s talk about the latest high-tech products. I always hope that this can stir up a bit of grey matter creativity with all info marketers out there to help get some new info products made:The “iPad:” I am sure a buddy of mine mentioned the “iPad” to me sometime in the past, but I didn’t see one until the other day on the subway. A young, hip-looking fellow came on, sat down, slapped on his earphones, and, within a few seconds of touching a screen pad he had on his knees, he was grooving along to some music. That was the “iPad,” I thought. Later, a colleague showed me his. It’s like the “iPod Touch,” but bigger. You can view videos, access a whole roster of functions, and carry a screen around anywhere. It’s pretty cool and new, and consumers need as much info on it as possible. If you’ve got one, get out some info on it.
GPS: Some of my aunts got back from a holiday recently. They didn’t along the whole time. Why? One person couldn’t get the GPS to work. They argued, got lost, and everything went sour as a result. Right there, you can imagine how much GPS info is needed, not only to find your way but also to stop fights! GPS, or Global Positioning System, was once thought of as a government, sneak-and-peak mechanism. These days, cars are being built with them in the console to help direct people to their destinations. It’s like having “Google Maps” right in your car. But again, some people are a little scared of how to use them. They need an info marketer to tell them how to choose one, how they work, and how they will change the domestic partner scene. Got the goods on GPS? Get going now!Smartphones: How many of you have a land line left? Probably not as many as even a few years ago. Kids, grandparents, and even farmers are sporting pocket cellular devices regularly. The truth is that these gizmos are not just for the stockbroker or secret agent anymore. They are useful to people who have children or people who are traveling in a snow storm. They are compact, well-designed, and have functions galore. But they are changing, too, both in technology and the availability to the public, i.e. “iPhone” and “BlackBerry” devices being offered by companies other than their parent companies. Are you a mobile guru? Got an eye on how to make communication better and/or what’s on the horizon? The public needs info, so get working to provide it. You will be rewarded for it.Green technology: If you thought that environmentally conscious technology is out of fashion, think again. More people than ever are interested in hybrid cars, green home adaptations, and photo cell technology. Perhaps it’s an ingrained concern, or maybe it is people who really want a bright future for their children in the world they live in. Either way, technology can help with that. You might be on the cusp of it yourself, and your info could go a long way with the general public.
There’s more to this list, and I’ll likely write more on it later. But try these for now. Technology is crazy, no question about it. It’s fun and useful, but also really confusing. A really strong info marketer can both take away that confusion and become successful to the public through educating others on how to use this stuff. And that someone could be you.